Healthy Beverages

Hidden Sugar

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Many parents and caregivers are not aware of the hidden sugar in some of the beverages that they give to their children. The Healthy Beverage Partnership created the Hidden Sugar campaign to educate about the harmful effects of sugar and  the high sugar content in many beverages.

Sugary beverages are the single largest contributor of calories to our diet. By drinking just one sugary drink a day, a child has:
  • 25% increased risk of developing type 2 diabetes 
  • 55% greater risk of being overweight or obese
  • 150% greater risk of developing fat deposits in their liver, contributing to diabetes and heart disease
Through simple graphics, the Hidden Sugar campaign compares the sugar levels of  drinks like juice, sports drinks, and soda to the sugar levels found in sugary foods and desserts, such as cookies, donuts, and more. 
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The campaign also promotes choosing healthier options like tap or fruit infused water. More information: 
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About the Healthy Beverage Partnership


The Healthy Beverage Partnership is made up of six lead agencies, Boulder County Public Health, Broomfield Public Health and Environment, Denver Environmental Health, Denver Public Health, Jefferson County Public Health and Tri-County Health Department. Each county is facilitating local coalitions to engage everyone in this effort to improve dietary habits, shift norms and build healthier communities together.